BenQ launches “Reconnect with your family with BenQ Home Video Projectors” Campaign

BenQ has announced the launch of the campaign, “Reconnect with your family with BenQ Home Video Projectors”. The campaign has been designed to accentuate the value of home projector for the family time and eventually drive demand for potential users of home video projector. It is in continuation of the launch campaign done for the W1070+ and W1080ST+ home projectors in December last year that focussed on the same Home AV segment with the theme Turning a living room into cinema hall / stadium at the user’s convenience.

Rajeev Singh, Managing Director, BenQ India, said, “BenQ has always been at the foreground of advancing customer’s needs, providing best user’s experience through innovation and design. Our campaign ‘Reconnect with your family with BenQ Home Video Projectors’ also addresses the importance of connecting with your family – sharing various emotions, enjoying moments of togetherness in the humdrum of life. We are glad to offer products and technology that rekindles that experience of spending time together while you watch your favorite movies, match or soap opera. We intend to launch more products under the campaign.”

The W1070+ and W1080ST+ home projectors have been integral to the campaign with their easy-to-install set-up, built-in speakers, Full HD image quality and low maintenance. Both BenQ W1070+ and W1080ST+ are high-resolution, vibrant 2200 ANSI lumens and have optional wireless feature. The ease-of-use is furthered with the projectors being comfortably working even on just a plain wall. Be it a short room or a large room, the range of projectors promises a quality experience. The campaign will be leveraged through digital marketing, retail activations, on-ground experience events and print advertisements. A special microsite has also been launched for the campaign.