Barsys reinvents the cocktail making market

BARSYS has launched its B2C e-commerce portal. The portal is solely dedicated to Barsys' patrons, wherein they can order BARSYS conveniently by sitting at home. With no direct competitor, they are providing a one-stop shop for their customers to procure the machines. The portal will also be a holistic destination for all information related to cocktail making as it is going to offer the latest recipes and trends on mixology. The customers can also communicate with BARSYS' team through a chatbot, or through a mail or phone and can also order accessories from the portal directly.

The fully automated cocktail maker expects close to 70% of its sale coming from the online channels. The portal is providing a quicker response and redresser to the customers.

Akshet Tewari, Founder- Barsys, shared during the portal launch that “We are anticipating a 1000% growth with the launch of this portal. We initially did a soft launch offline to ensure that all the teething issues have been identified and rectified. Our initial focus was on setting up a proper after sales network so that our customers do not face any challenge in the setup and use of their BARSYS machines.