Astrum Electronics goes for brand revamp with 4 new segments

Astrum Holdings is going for a new brand identity by adding newer product segments giving wider basket of offerings to its partners and customers. The new additions to the Astrum range of products are Mobile accessories, Smart lifestyle products, IT Peripherals & cables for IT, Audio, Video, Mobile segment and last but not the least LED light segment. This brand revamping represents its future direction and celebrates its journey of the last four years in IT peripherals segment.

“It’s been a fantastic journey, started off as just a peripherals company and revamping into a company which offers multiple segment products under one roof. We have a bold vision for the future, a vision where customers will be able to get latest technology enabled products at an affordable price range. This is the beginning of a new era for us as well as our customers and partners. With new offerings Astrum will be one step choice for customers looking for multiple quality products at a competitive price range. “said Manoj Kumar Pansari, CEO at Astrum Holdings Ltd (Hong Kong).

“Indian consumer market is driving the global business and hope. It will be a key market for us. Since 2008, we are a well-established brand with presence in 5 continents and 20 countries. Astrum is a brand synonymous with innovation, cutting-edge and reliable technology. The latest products are designed to address the quality seeking upwardly mobile Indian users “said Rohit Agarwal, CEO at Astrum Electronics India Pvt Ltd.

Headquartered in Hong Kong, Astrum is engaged in manufacturing of top in class products and also involved with leading ODMs for exclusive design and manufacturing of products. They are member of the Apple MFi program and have been developing Apple MFI certified lightning connectors, supporting all the Apple devices in any versions. The company's products are sold in over 20+ countries and undergo extreme research and development prior to manufacturing, ensuring only the absolute highest quality tech accessories reach consumers worldwide. Astrum envision itself as indisputable and most reliable brand in providing innovative technology, designs and high quality assurance products with stable quality to meet and satisfy the ever-changing market.

A Refreshed Distribution Approach

Prior to revamping, Astrum had a tie-up with a distributor for PAN India presence and multiple segments, which did not take off. To make things happen, Astrum will appoint regional distributors and bill them directly from India. The core strength of business will be channel partners with whom Astrum will work closely to take the leadership position. Also, partners will be enabled to maximize their business by taking most from the various channel schemes launched by Astrum.   

Astrum Electronics' product line up.

* IT peripherals catering purely to IT industry.

* Audio catering to all segments like mobility, IT, music etc

* Cables & Adapters catering to segments like audio, video, IT, consumer electronics, Apple and Android smartphones compatible, passive & active adapters.

* Wearables & Smart devices such as action camera, smart locks, VR headset, smart watches, smart band, smart digital scales etc .