Aspire Systems bets big on digital transformation of the global retail segment

Aspire Systems, a global technology services firm with a strong focus on Independent Software Vendors and the Retail, Distribution & Consumer Goods vertical, has announced its investment in Ziffity, a Chennai-based digital agency focused on e-commerce solutions spanning across technology, creative design and digital marketing. This investment will complete Aspire’s vision becoming an end-to-end digital solutions provider for the retail sector, where the company will provide its clients with state-of-the-art eCommerce, digital marketing solutions and strategy consulting.

Commenting on the Ziffity investment, Gowri Shankar Subramanian, Chief Executive Officer, Aspire Systems said, “Digital transformation at Aspire means transformation of engagement and service delivery platforms based on our customers’ needs. With Ziffity coming on board, we will now be able to help our clients from a Creative Design, Content, eCommerce and digital marketing perspective; something that is critical for any online retailer as it helps enhance User Experience, Consumer Engagement, Online sales and Brand activation.

“The digital transformation of the retail sector is underway and we at Aspire, would like to drive this change given our digital retail solutions expertise”, he added.

Aspire has now evolved as an end-to-end digital solutions provider for this sector, where Creative Design, Content Production, eCommerce and digital marketing are added to its retail expertise. The company now offers an integrated retail transformation plan with the ‘digital’ element playing an important role.

“We are excited to join hands with Aspire, we strongly believe Aspire’s global reach, best-in-class people practices and focus on retail domain will be of great benefit to this partnership. We will work closely with Aspire to provide Digital Transformation Solutions to global retailers, enhance revenue for customers through Digital Marketing initiative and produce/manage branded content. Investment from Aspire will be used towards hiring new talent, training & development, upgrading UX Lab and building productized solutions for eCommerce space”, Vinod Kankaria and Sajish M Balan, Co-founders at Ziffity said.

Market opportunities for Aspire Systems

 Research shows that the global retail IT spending is expected to grow at a CAGR of 4.10% during the period of 2013-2018.

 Currently, India is the 5th largest retail market in the world.

 With the growing influence of technology in retail, modern retail chains are to spend $2.16 billion for technology-related solutions to gain competitive advantage in the business.

Aspire’s retail team leverages the modern best practices and technology trends to evaluate the best fit for its customer’s retail strategy and deliver outstanding cross channel solutions. Aspire is an Oracle gold partner and an Oracle accelerate approved cloud solution provider. The company’s Oracle retail transformation program caters to growing and large retailers helps them implement and sustain world class retail solutions from Oracle.

In December 2013, Aspire acquired Hyderabad-based technology Versant Technologies that has in-depth experience and specialization in Oracle Retail and Electronic Data Interchange (EDI) implementation. This acquisition further enhanced Aspire’s capabilities for the Retail, Distribution and Consumer Goods vertical and helped the company expand its global presence to Saudi Arabia.