Arcserve Invests in Indian SMB Market

Arcserve, a data protection and recovery software announced that it aims to expand its presence in Indian market rapidly with its industry first Unified Data Protection (UDP) solution which has been adopted by about 10,000 worldwide customers since the launch in May 2014.

Arcserve India is headquartered in Bangalore with sales representatives across Delhi, Mumbai and Chennai; its India Development Center is located in Hyderabad. The company achieved double-digit growth in India over the last fiscal year, post spinning out of CA Technologies. With an experienced team, an exclusive channel network and award-winning solutions, Arcserve plans to expand into new verticals including manufacturing, BFSI and IT/ITES to increase its foothold across India and SAARC region.

Commenting on this development, Ganesh Kuppuswamy, director for India & SAARC at Arcserve said, “India is a key growth market for Arcserve in Asia Pacific and we are going to invest heavily in this market by increasing headcounts, recruiting more partners and growing the market share in the next 12 months.”

According to NASSCOM, Indian SMB market will grow by 15 percent annually; which will propel the IT spending in the sector to over $18.5 billion by 2018. It says the Indian SMBs are rapidly innovating and adopting technology solutions to enhance competitiveness in the global and domestic business environment.

The results from a recent survey commissioned by Arcserve indicated that APAC market including India is slightly slower in adopting newer data protection technologies and practices that are being adopted in Europe and North America.

Over a third (35%) of the APAC respondents are holding onto their investment in tape as a primary target for backup, while 51 percent are using disk based data protection. Cloud as a primary means of backup is still not gaining traction at the business level with only four percent of the respondents using Cloud as the backup target.

“From the survey results we can see that there is still a requirement for some of the ‘older’ backup technologies to be supported into the future.” said Ganesh. “Tape continues to have relevance in the backup space and we suspect this will continue for a long time to come.”

The survey also reveals that the backup software market is becoming more fragmented than ever before with no one dominant player. And over half of the respondents expressed willingness to change data protection solutions in the near future.

“It’s clear that the data protection market in APAC is in a state of transition driven by business requirements and new technologies. We are glad to see that change is already underway and to some point a tipping point has been reached. This is a perfect opportunity for Arcserve to disrupt the market with newer technologies and better solutions.” said Ganesh.

In addition to team expansion, Arcserve has launched a new Arcserve Partner Program in July which offers a rewarding framework that channel partners can easily use to build and scale a successful data protection solution and services that customers will value.