Amritsar association to run awareness campaigns

As per the present market scenario customer is both product and brand agnostic; they don't realize they have a problem or need which requires a solution. Reason being consumer is exploited when in any form he/she is cheated or not informed adequately about the product which gives rise to miscommunication between dealers and customers. Likewise dealers also need proper awareness programs to create better in-market relations.

Focusing on the same Amritsar association is set to execute awareness programs for dealers and customers associated with them.

“Association will run two campaigns simultaneously anti-piracy and anti e-commerce poster campaign by pasting the posters in each and every shop of the dealer from first week of Feb 2015” said Sandeep Sethi, general secretary, Amritsar association. This step is taken individually by the association to educate as well as aware customers and dealers both.

Posters will be printed for both anti-piracy and anti e-commerce mentioning their effects. In anti-piracy campaign users will be educated to use genuine windows and software in their systems along with other useful information mentioning its positive sides through posters. As everyone is aware of drop down in IT business and one reason is an online unethical practice which deprived IT business channel of basic earning.

Concerning the same in anti e-commerce poster campaign customers, dealers and end-users will be educated about the after sales services, warranty services while practicing transactions done offline. Hundred plus posters will be printed which will be distributed all across Amritsar IT market.

Dealers are very enthusiastic about the campaign and seeking for better results to turn-up.