Amkette announced its ‘Look East’ strategy for 2015 and to take it forward it chose COMPASS 2015 (13 February 2015-16 February 2015) to showcase its entire range. In the exhibition, Amkette’s special focus remained cutting edge products that are an ideal fit for the music lovers of the region.
Rajiv Bapna, founder, Amkette at the exhibition said, “Consumers in the Eastern region have a great inclination towards music due to the rich musical heritage of the region. Music fanatics here demand affordable high quality products and this makes Eastern India a high priority market for Amkette”
At COMPASS Amkette gave demos of Premium Amkette Audio for Mobile phones which have a series of high on utility and mobility headphones. These headphones are built post extensive R&D and consumer feedback and are a unique combination of the company’s vast experience in the audio market.
High efficacy Mobility power range has a string of power banks and chargers. These power banks have multiple layers of protection and are ideal for every smartphone and they also work with camcorders, cameras, etc. these devices come with high speed data transfer capabilities for cables.
Amkette’s Gaming and Smart Devices range has been highly appreciated including award winning products like EVO TV AC and MC
He further added, “Through our involvement in COMPASS which is one the most renowned exhibitions in Eastern India, we want to showcase our capabilities of producing high quality consumer friendly products which are built post exhaustive R&D and consumer feedback.”