An “Ambition” from Kult for the millennials

Kult announced the launch of a budget smartphone, Kult Ambition. Priced at INR 5,999, the device will be available on Amazon.in, starting 11^th December’17. With multiple highly advanced features, the device is designed to offer best in class mobility experience to its consumers.

Kult Ambition comes with a 5-inch ON-CELL HD IPS, display with 720 x 1280 pixel resolution that will enhance the user experience allowing them to immerse themselves in the large screen.

It is powered by a MediaTek MTK6737 SoC backed with 3GB RAM and offers a 32GB internal storage with external memory expandable up to 32GB via microSD card. Equipped with a 1.25 GHz Quad Core processor, the device offers a fast-paced and thrilling experience.

The smartphone sports a stunning 13MP rear AF and 5MP selfie camera with Front and Rear Flash, which enables users to take better, sharper and good quality pictures. It draws power from a 2600mAh battery. Other connectivity options include 4G LTE, Wi-Fi, Bluetooth and also has OTG support.

Commenting on the launch, Nitesh Gupta, Director, New Product Development, Kult, said, “Ambition is our third launch within this quarter and is representative of the buoyant consumer sentiment around the brand, Kult. We are dedicated to offering products that promise high reliability and compelling experience at a competitive price, and Kult Ambition is best suited to the needs of Indian youth who is a 24X7 digital native seeking to serve all his personal, entertainment and information needs through his device.”

“Kult will continue to bring innovative products at competitive and affordable price points at a pace that is aligned with the needs of the young consumer. Further, our endeavour will be to provide best quality service to our customers through our widespread network of 750+ service centres across India.  We believe our unique products, compelling pricing, feature-rich products coupled with our service strength will provide consumers with the best overall ownership experience.” He further added.

Commenting on the partnership, Noor Patel, Director Category Management, Amazon India, said “At Amazon.in, we are continuously striving towards adding new selection for our customers across categories. Reiterating our long-term commitment with Kult, we are delighted to offer our customers exclusive access to ‘Ambition’. We are confident that this new product addition shall be well received by our customers across the country. Smartphones have been a top-selling category on Amazon.in.”

Weighing just 160 gms, the device ensures smooth performance, multi-tasking and boasts of the latest Android Nougat 7.0 OS. It sports a sleek look and design giving the handset an elegant feel. Kult Ambition comes with pre-installed Amazon.in app, Amazon Prime Video, Opera mini, Go2pay to recharge/Pay mobile bill.