Aircel musters mass support for tiger conservation from school students across India on World Tiger Day

Strengthening its commitment to the cause of tiger conservation, Aircel, celebrated World Tiger Day with thousands of school students through a host of activities across the country. As part of the celebration, Aircel organised rallies with students in various cities as well as fests in schools across India, inspiring them by the cause while engaging with them in fun-filled, yet meaningful ways. Aircel’s partner Sanctuary Asia and celebrated Bollywood actress Dia Mirza joined the celebration in Delhi to gather support for the cause.

Speaking on the occasion, Anupam Vasudev, Chief Marketing Officer of Aircel said, “Aircel has been passionately working towards the cause of tiger conservation for several years with noted conservationists and expert organizations, canvassing support from people all over the country. Our initiative, ‘Save Our Tigers’ travels to the remotest parts of the country with various focused programs and has touched millions of Indians through its journey so far. Tigers are irreplaceable and are extremely important to secure the environment for our future generations, and our celebration of World Tiger Day is a testament to our commitment to the cause, through which we wish to reach out to more people than ever.”

As part of its ‘Kids For Tigers’ program that’s run in association with Sanctuary Asia, this World Tiger Day, Aircel will reach out to thousands of school kids across the country in major cities like Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata, Chennai, Guwahati and Goa. While rallies will involve students from more than 20 schools in each city, the ‘Kids For Tigers’ fests will engage students in multiple cities through various competitions such as face-painting, fancy dress, extempore, street plays, poster-making  – all resonating with the theme of ‘Save Our Tigers’. These fun-filled activities play a significant role in educating the children about the importance of the cause and its role in maintaining the ecological balance of our planet.

Speaking about Aircel’s ‘Kids For Tigers’ initiative, Brinda Malhotra, Head – Corporate Social Responsibility, Aircel, said, “Tiger Conservation is at the core of Aircel’s Corporate Social Responsibility program and we have been relentlessly working for the cause with multiple on-ground initiatives to ensure the safety of tigers. Undoubtedly, awareness about the cause is as important as the ground work, and it brings us great pride that ‘Save Our Tigers’ has left a lasting impression on many Indians, while ‘Kids For Tigers’ inspires tomorrow’s generation to care for their environment. In order to spread the footprints of our message, we have also created young tiger ambassadors across the country that feel passionately for the cause and join us in celebrating World Tiger Day with great enthusiasm. Indeed, this makes us hopeful of a better future of our environment.”

According to renowned Bollywood actor Dia Mirza, “Global Tiger Day is a not just a day to mark in our calendars but a resolution to make a commitment to ourselves as individuals to remember that the Tiger is the metaphor for life and that in protecting the Tiger and its habitat we are in fact protecting our own future. What better than to have Kids become Tiger champions and make this resolve? I am happy to come back home and to The Hyderabad Public School that remains iconic for its heritage to convey this important message.”

Bittu Sahgal, Founder Editor, Sanctuary Asia said, “Tiger sits at the pinnacle of the ecological pyramid and saving them is equivalent to saving nature. We want to inspire as many children as possible to take action to prevent the loss of this beautiful animal. These children hold the future of this planet in their hands and will make the right choices if they know what is at stake.”

Held annually on July 29, World Tiger Day promotes the protection and the expansion of wild tiger habitats and gathers people’s support for the cause. Aircel has a deep-rooted commitment to the cause of tiger conservation and many of its successful initiatives have contributed to the increased tiger population in India today.