Aircel innovates for rapid growth of internet adoption in J&K

Aircel, launched yet another innovative and first-of-its-kind product, Free Basic Internet for all new customers in Jammu & Kashmir. The product has been specially designed keeping in view the dramatic increase of mobile data users, for whom Data usage is as much a part of their daily lives as voice calling. With this new product, all new prepaid customers will be able to now browse and actively use their favourite applications such as Whatsapp, Facebook, Twitter, besides also accessing their daily need applications for banking and travel, utility bills payments, etc. The offer is aimed at fueling mobile internet adoption in J&K, keeping in view that a considerable population of mobile phone users is still offline.

For Aircel’s existing subscribers, the company now offers unlimited 3G Data at Rs. 9 per day, offering customers the best value-for-money for a seamless 3G Data usage experience. Both these new offers are set to strengthen Aircel’s data products’ portfolio, and offer its subscribers with affordable internet.

Anil Gupta, Regional Business Head – North, Aircel, said, “We firmly believe that internet is for all and through our constant efforts of innovating products and services, we aim to make Aircel a gateway to the internet for many. Free Basic Internet was created with that thought and is in line with our promise of ‘doing a little extra’ for our subscribers. We’re confident that it will not only greatly ease the pockets of our new customers, but also help us fuel internet adoption in the state for those who still aren’t online. It is a known fact that with each passing day, the need of our customers to have access to seamless data connectivity on their mobile phones is increasing manifold. This is clearly a reflection of our vision to empower all our customers with easily accessible and affordable internet.”

Aircel constantly makes the effort to delight its customers, introducing innovative products and services that bring maximum affordability. The company’s products are market-customized solutions that always offer added benefits for customers.