Adobe takes creative cloud to Android

Adobe has made significant improvements and updates to its Adobe Creative Cloud tools and services. The 2015 release of Creative Cloud includes major updates to Adobe’s industry-defining desktop tools, including Photoshop CC, Illustrator CC, Premiere Pro CC and InDesign CC; as well as new connected mobile apps for iOS and Android.

However, the company has not made any major changes to its subscription model for the individual, SMBs and large enterprises.

Another big thrust for Adobe is Adobe Stock. Adobe is looking to integrate its recent acquisition of Fotolia and start this service of first stock content service to be integrated directly into the creative process and the tools creatives use every day. The new product will aid Adobe to compete with top-seeded companies in the stock photo sector like Getty, Corbis and Shutterstock.

Adobe Stock is available now in 36 countries and 13 languages worldwide, including the US, UK, Australia and Japan. It is expected to be available in India in the near future. Adobe Stock is also available as a standalone stock service, stock.adobe.com, where designers and marketers, who are not Creative Cloud members, can download, purchase and sell stock images.

In addition, Adobe announced an expanded Creative Cloud enterprise offering that includes enterprise-grade administration, security, collaboration and publishing services for design-driven brands, businesses and large organizations.

Since Creative Cloud was introduced in 2012, mobile devices should be integral to the creative process, with free companion mobile apps working seamlessly with CC desktop tools. Adobe today released Brush CC, Shape CC, Color CC and Photoshop Mix on Android for the first time, bringing connected mobile workflows to millions of creatives worldwide. Adobe has also updated many of its popular Creative Cloud mobile apps for iPhone and iPad, including Adobe Comp CC, Photoshop Mix, Photoshop Sketch, Illustrator Draw, Brush CC, Shape CC and Color CC.

The company has also introduced CreativeSync, a signature technology that intelligently syncs creative assets: files, photos, fonts, vector graphics, brushes, colors, settings, metadata and more. With CreativeSync, assets are instantly available, in the right format, wherever designers need them — across desktop, web and mobile apps.

Umang Bedi, Managing Director – South Asia, Adobe, said, “Enterprises of all sizes, SMBs, creative professionals and serious hobbyists will find this release of Creative Cloud most useful. Not only does it put the power of mobile in the hands of creatives and makes them much more agile and productive; with deep connections with Adobe Digital Publishing Solution (DPS) and Adobe Marketing Cloud it allows businesses to make, mobilize, manage, measure, and monetize content in a secure fashion thus transforming their own and their customers’ businesses.”