Adobe partners Microsoft

Adobe and Microsoft have come together in a strategic partnership that will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points.

The partnership will include the integration of Adobe’s marketing Cloud Solutions with Microsoft’s Dynamics CRM and allow brands to deliver experiences that take all customer engagements into account.The partnership was announced at Adobe Summit.The integration will help eliminate frustrating customer experiences.

“Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers,” said Kirill Tatarinov, executive vice president, Microsoft Business Solutions.

Microsoft Dynamics Marketing includes capabilities like marketing resource management that are complementary to Adobe Marketing Cloud to provide added value to customers. The partnership will bring an integrated CRM-Marketing solution to marketers across many industry segments including financial services, travel and leisure.

“The integration Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care.”, Tatarinov added.

“Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business at Adobe.

“We are making it possible for the long-held promise of the customer-centric enterprise to become a data-driven reality.”, he added

Both companies are committed to expanding other areas of collaboration and product integration including Adobe Marketing Cloud Solutions running on the Microsoft Azure Cloud platform.