A new Technology to keep check on Digital Ad Fraud

New Captcha technology ensures effective Digital Content for Advertisers & Publishers

With mission to create a 360 degree anti fraud digital ecosystem for advertisers and publishers, Simpli5d Technologies has come up with one of its kind technology for reduce frauds on digital platforms. Known as Captcha Technology, it is based on Natural Language Processing (NLP) method that ensures advertisers and publishers to reach their right target audience and at the same time saves their precious time and money both. Although the patent of Captcha is pending at Govt. of India, Simpli5d ensures anti fraud ad platform to catch real digital readers.

Simpli5d provides a unique platform for the advertisers to reach out to real human in a meaningful and engaging way, while protecting against the ad fraud. By using natural language processing technology, Simpli5d use NLP Captcha, NLP Video, NLP Mobile & Koment Box based on the same NLP technology to ensure two way engagements for brands in a bots free environment. The NLP technology offers an agreeable advertisement platform for both online advertisers and publishers where they don’t waste time and resources serving malicious bots.

Working on this mantra of Real User + Right Targeting + Real Engagement = Enhanced Brand Recall; Simpli5d provides a device agnostic and ad-format agnostic platform for both advertisers and publishers.

Anil Mathur, Owner at Simpli5d says “Advertisers can target their online audience across multiple devices, without wasting ad budgets on bots, or compromising browser experience of the real audience. The proprietary NLP Captcha acts as gatekeeper against the non-human traffic and ensures that money is spent only on real humans. Additionally, with great insights, publishers also benefit in understanding the real readers, while browsing patterns and their preferences help in strengthening the overall strategy to further engage loyal users and hence boost traffic organically.”

It converts your dead space reserved for security into the most premium inventory which the advertisers will be inclined to buy, hence creating a strong bottom line for your company. A brainchild of Sidharth Oswal, Amit Mittal and Sahil Gupta, Simpli5d is empowering 1000+ websites and apps online. It's constantly reducing the presence of malicious automated bots and blindspots that lead to false feedbacks and impressions to advertisers and publishers about the reach and effectiveness of their ad campaigns. With India as their learning ground, Simpli5d has operations spread out across India, ASEAN and Europe and plan to roll out in multiple other geographies very soon.