21st BES Expo 2015 sees Huawei unveiling media solutions

At the 21^st Broadcast Engineers Society (BES Expo 2015) Huawei among many has unveiled its media industry solution for the broadcast media industry to customers, channel partners, and agents. The unveiling took place jointly with Huawei’s local storage VAD–Technobind. It is the Indian distributor of Huawei’s products and solutions.

Huawei is participating for the first time at BES Expo. At the exhibition, the Chinese vendor is also displaying storage, clouding computing and other IT infrastructure product series and solutions, including news production, HD/4K UHD production, media asset management, media cloud, and other solutions aimed at the broadcast field, as well as post-production, animation production solutions for the film industry production chain.

The overall solutions focus on functions such as media content production, broadcast and management. Super HD performance and reliability, expandability, widely used upper-layer acquisition, editing, broadcast, and management application software compatibility is core competitiveness for Huawei’s media solutions.

Cloudified IT infrastructure enables IT systems to be flexibly deployed based on business attributes, accelerating rollout of new channels and programs as well as implementing omnimedia content production and broadcasting anywhere, anytime.

Speaking at the solution showcase, Goober Gaowei, Head Solutions vertical, Huawei Enterprise India said, “Broadcast media as a domain is continuously evolving towards high-definition technology and media convergence. In this scenario, the need for innovative "converged, agile, open" system architecture based on a robust technology framework is increasingly driving seamless and accelerated transformation in the field. Enabling customers to set up system architecture governed by the concept of "strategy-driven business, service-defined IT" can result in businesses becoming more streamlined and agile. This is the vision behind Huawei's solutions for IT infrastructure in the media industry. Huawei is focusing on strengthening cooperation with its partners within India and throughout the south-east Asian media industry, in the effort to cater to the IT requirements of customers across geographies and deliver high-quality solutions, promoting the digitization local HD and super-HD development. The new media solution being showcased at the BES Expo this year is an embodiment of Huawei’s determination to create a strong foothold in the broadcast and entertainment media domain, thereby spearheading IT dependability, productivity and subsequent profitability for the industry.”

Huawei is showcasing an HD production storage solution using the OceanStor 9000 big data storage system. This solution offers customers the benefits of media asset storage, data analysis, near-line archiving in one solution. It has the capability to support concurrent, real-time editing of multiple HD video layers on a refined editing station without any frame loss, while also supporting coordination with packaging, transfer, and voiceover work station stations.