TP-Link rolls out expansion plans

Provider of networking products TP-Link is gearing up to rollout its geographical expansion plans in the country and is roping in new partners in new areas to improve its reach and strengthen its channel base stronger.

Jason Xu, director, TP-Link India said, "This is the primary goal for the remaining OND Quarter." He further added, "India occupies an important position in our global strategy. We look forward to an increase of 80% by the end of this year, which is very inspiring. This rapid growth would not be possible without the support of all our business partners and end-users. Without their support and trust, we couldn't have achieved such impressive success."

The Indian market shows great potential, as well as challenges. Commenting on the market dynamics, Xu said, "The depreciation of the Rupee is being used as an opportunity by local Indian export-oriented enterprises, while to us who focus on importing; this is quite a big challenge. To ensure the stability of our MSRP, we have taken several of measures to reduce our operation and logistic costs, meanwhile we flattened our channel and reduced the cost of sales, which has led us through the shock." Adding to this, he said, "Secondly, India has a vast territory and a large population, which has been an obstacle for us to promote the flattening strategy. We made an effort to improve our coverage in the channel."

Currently, the company has tie up with over 60 regional distributors in all major cities. "There are also a lot of vacant regions in B and C class cities remaining to be developed," said Xu.

TP-Link has high expectations from the Indian market. From a channel perspective, the company aims to build win-win relationships and create value for its partners. Xu said, "We have achieved very good results through a series of effective measures. In the future we will go on with our strategy and carry it out thoroughly."

Xu said "We cooperate with business partners and introduce various activities, such as schemes and dealer meetings, to motivate the channel. All these plans are now in process and will be continued in the future."