Nvidia unveils GPUs with Maxwell architecture

In an event held in Mumbai, Nvidia unveiled the first GPUs based on its new Maxwell graphics architecture, which deliver amazing gaming performance in extremely power-efficient designs. Present at the event were also Asus and Zotac, who have rolled out graphics cards based on this architecture.

Nikhil Kohli, GeForce Business Head, NVIDIA, unveiled the GeForce GTX 750 Ti and GTX 750 graphics cards, the first to be built on the Maxwell architecture. GTX 750 Ti and GTX 750 claiming to deliver more than twice the performance at half the power consumption of previous generation cards.

The GTX 750 Ti GPU's comes with a small physical design at only 5.7-inches long and doesn't require an internal power connector. Thus, gamers with PCs equipped with integrated graphics or other small form-factor designs can switch over for a great gaming experience at 1080p, without needing to upgrade their power supply or deal with increased energy costs. Because the GTX 750 Ti consumes so little power, it runs extremely quietly and generates very little heat, making it perfect for use in home theatre PCs, as well.

Kohli pointed out, "Gamers today do not just buy the hardware. They seek an experience." The GTX 750 Ti and 750 GPUs also include support for NVIDIA's GameWorks program and unique gaming technologies, including ShadowPlay, which lets gamers capture and share their gaming experiences on Twitch and other online sites, G-SYNC display technology, for smooth, stutter-free gaming visuals, and GameStream, which allows gamers to stream their favorite PC games to NVIDIA SHIELD for high-performance gaming on the go.

"Because the GTX 750 Ti consumes so little power, it runs extremely quietly and generates very little heat, making it perfect for use in home theater PCs, as well," said Kohli.

Deepak Gupta, country head, Zotac India said, "The market has grown considerable and the shipment has increased in a significant manner. The Indian market consumes more than 500,000 units in a year and there is tremendous scope for this competitively priced and less power consuming cards. Apart from gamers, there is scope in other verticals like Media and Entertainment and certain other key verticals."

Gupta said, "The products are already made available to our channel partners and also are showcased in ecommerce portals. For partners, we will be rolling out schemes soon but the details are yet to be finalized but we are looking at providing some bundling offers."

The NVIDIA GeForce GTX 750 Ti and GTX 750 GPUs are now available from add-in card suppliers, including ASUS, Zotac, Galaxy, Gainward and Palit. Pricing is expected to start at 9900 for the GTX 750 and 11,990 for the GTX 750 Ti.