Lenovo alters national consumer distribution structure

Lenovo has restructured its national distribution system across India. This new structure will take Lenovo to its next level for more focus on each vertical.

The new structure will align each of the Tier 1 distributors with Lenovo's 4 distinct verticals; Lenovo Exclusive Stores (LES), Multi-brand stores, Regional Distributors and Large Format Retail. A few years back Lenovo had taken the lead in having a 1:1 aligned model of billing between regional distributors and T1 partners. I will add to the more focused growth for Lenovo as an enterprise.

Shailendra Katyal, director, Home and Small Business (HSB), Lenovo India, said, "The new T1 structure is a significant step towards developing a best-in-class partner system for Lenovo in India. We are confident that this new distribution structure will further strengthen our engagement with our T2 business partners. Each of these verticals has distinct product and sales patterns and aligning our national distributors to service verticals in a focussed way will ensure better end-to-end serviceability for our channel partners."

The new structure will provide an ecosystem, where Lenovo and the T1 partners will address the distinctive needs of the different verticals in a focused manner. This transition will give a dedicated channel base to the T1 partners where they can invest and value-add for growth on these accounts. It allows T1s to move beyond credit and fulfillment to having a more growth oriented approach by having better end-to-end inventory alignment and product evangelism with T2 partners.

Katyal added "We are bullish about the near to medium term growth prospects in the consumer business and are taking these structural measures to enhance our reach and servicing of channel in India".