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E-commerce-A gain for customer and a pain for channel partner!

Mysore, the historical city is also gradually geeting affected by the latest trend-e-commerce-partners are alarmed

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DQW Bureau
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Mysore (or Mysuru) is the third largest city in the state of Karnataka. Mysore is noted for its palaces, including the Mysore Palace, and for the festivities that take place during the Dasara festival when the city receives a large number of tourists.Interestingly, tourism is the major industry, while information technology has emerged as a major employer alongside the traditional industries. 

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In Mysore, the top selling brands are HP, Lenovo and now a days, the hottest selling products are smartphones and tablets. The IT companies have been creating their bases in Mysore, with the city contributing hugely to Karnataka's IT export.

Infosys has established one of the largest technical training centers in the city and Wipro has established its Global Service Management Center (GSMC) at Mysore. The city is a host to several information technology related companies.

Association of mysore is DealIT and its website is (www.dealit.org). "Association is doing a good job but its not updated or fast. They are not updating their members via mails or through conducting meetings, informed Madhu from Micro focus computer." According to Madhu, market is down since last 6 months mostly affected by e-commerce because online businesses are offering cheap rates and schemes which attracts the customers.

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E-commerce is proving to be a major threat to the market Education sector is big with schools purchasing desktops and renovative boards and colleges purchasing projectors, server, storage, and laptops. E-commerce is a gain for customers but its a pain to channel partners.

Market Name: Mysore
Market Location: Karnataka
Surrounding Markets: Bengaluru, Hassan and chamarajnagar
Computer Association: Deal IT Association
Business Verticals: SOHO, Corporate, Government

  • Arun Nagaraj of New Computer Tonics
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What are the top-selling brands in you city?
HP and Lenovo

Which is the hottest selling product?
Smartphones and Tablet

How active is the association, if any?

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Deal IT is quite active in the region

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  • Name-Madhu of Micro focus Computer

What are your suggestions to improve the association activities?
Meetings in every 15 days, regular mails or communication for updates

How is the market performing in the last 6 months or 1 year?
Market has gone down and not performing well from last 6 months

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Is e-commerce a threat?
E-commerce has its main effect on market. The IT market is facing a bad time due to e-commerce

  • Raju Baliga of Terminal one

What are the primary business verticals for this market?
Education, SOHO and government

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Do you face any issues with the vendors or customers?
Everyone faces some kind of issues with vendors but it doesnt have any bad impact on us

What are your market predictions?
The future can be poor or average

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