Dell launces elite circle partner program

Dell has launched Elite Circle Program-an exclusive partner engagement and business networking initiative for top performing channel partners, system integrators and VARs. The Elite Circle events that took place in Delhi, Mumbai and Bangalore this month saw the participation of close to 200 partners in an extravagant gathering to recognize the contribution of Channel Partner's in building Dell's Commercial Business across regions in India.

The Channel Community plays a key role in Dell India's business success story and Dell believes in investing and nurturing long term relationships with its partners and System Integrators. Partner profitability remains a key objective of Dell's Channel program and the Elite Circle is a product of the same initiative of creating opportunities for Dell and Channel Partners to grow and win together. The Program is a series of networking events and opportunities that bring Dell's most valuable partners together with objective of unlocking further opportunities for collaboration and business possibility. The Elite Circle Program was held in Delhi on 9th July, Mumbai on 25th July and in Bangalore on 30th July.

Anil Sethi, Director & General Manager, Channels, Dell India, said, "We at Dell today have developed end to end solutions that can address the needs of the customer across the enterprise. With our new GTM structure, Channel partners, System Integrators and Distributors play a very significant role in ensuring that these solutions reach customers across the country and we are keen to collaborate with our partners to leverage each other's strengths and improve customer experience. Dell has already announced several significant tie ups with partners across the country and we are hoping to make many more such alliances in the future."

"Dell has been strong in its commitment towards channel and we have found our association with Dell to be very rewarding. We are happy to be a part of Dell's Elite Circle and consider it to be an opportunity to further our collaboration and improve our efforts in providing a truly end-to-end experience for our customers." ." Tarun Seth, Managing Director, Hitachi Systems Microclinic India, New delhi

"Being in the business for many years, I have observed the importance of the relationships that you hold with vendors. We are proud to celebrate the relationship we share with Dell by being part of the Elite Partner Circle of Dell." Hari Shetty, chairman, Binary Systems, Bengaluru.

"The Elite Circle will help drive a greater level engagement with Dell. The event also brings us in close contact with some of the best channel partners in the city and share industry best practices." Sai Raman, Managing Director Pentagon Systems , Mumbai

Dell has been working closely with Channel partners, System Integrators and VARs to create a congenial environment for customer benefit and mutual profitability. Dell's newly announced GTM has been showing results with an all-round increase of Partner confidence in Dell. Dell has been working closely with its channel community to efficiently bridge the demand and supply gap through better and more effective distribution of its enterprise products as well as by collaborating with partners to bring the right solutions for customers.